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Product Cost Price

Calculate your product cost price and recommended selling price.

Results

Cost price = Raw materials + Labour + Overhead. Selling price = Cost / (1 − Margin rate).

📐 Cost price and selling price

Cost price = purchase cost + direct costs + indirect costs
Suggested selling price = cost price × (1 + margin rate)

📊 Components of the cost price

ComponentExample
Purchase price100 MAD
Transport and shipping8 MAD
Storage and packaging5 MAD
Share of overheads7 MAD
Total cost price120 MAD

💼 Pricing scenarios

Cost price 120 MAD, target margin 35%

Selling price = 120 × 1.35 = 162 MAD excl. tax.

Adding 20% VAT

Selling price incl. tax = 162 × 1.20 = 194.40 MAD.

💡 Practical tips

  • Allocate indirect costs (rent, wages, electricity) across each unit.
  • Always price from the real cost price, not the purchase price alone.
  • Review your cost price regularly as input prices change.

⚠️ Limits and disclaimer

  • Accuracy depends on correctly allocating indirect costs.
  • The model ignores the effect of production volume on cost.
Official sources: Accounting and management principles · General Tax Code (DGI).
Last updated: February 2026.

❓ Frequently asked questions

What is the cost price?

The sum of everything spent on the product: purchase, direct costs and a share of indirect costs.

How do I set the selling price from it?

Multiply the cost price by (1 + target margin), then add VAT.

Why not price from the purchase price alone?

Because ignoring other costs can make you sell at a loss without realizing it.